For Amazon sellers, the 2019 Holiday Season was quite a sausage party. According to reports from Amazon, it had a record-breaking holiday shopping season in 2019, with Cyber Monday being Amazon’s single biggest shopping day in history. Amazon devices such as Fire TV Stick and Echo Dot were among the top sellers. Among other top-selling items, it included Champion fleece hoodies, Oral-B electric toothbrushes, Keurig coffee makers, and dolls. With more than 500 million items ordered, it was a record-breaking event, especially for its Prime services, with more people using Amazon Prime than previous years, said a report from Amazon. As compared to the holiday season in 2018, Prime one-day delivery almost quadrupled in 2019.
Amazon said that it was a successful season for Amazon devices as it sold hundreds and thousands of tools like Echo Dot, Fire TV Stick, and Alexa – which is millions more compared to the previous years’ holiday seasons.
In addition to Amazon devices, brands such as Carhartt and Lady Gaga’s Haus Laboratories were among the top sellers. Well, Surprise! Dolls and iRobot Roomba were also among the bestsellers.
CEO of Amazon, Jeff Bezos, said that the 2019 holiday season was better than ever. He thanked the customers and employers all across the globe.
In terms of most shopped categories, beauty, fashion, home, and toys took the lead with more than 500 million total items ordered.
What are Amazon’s Top Seller Items for the 2019 Holiday Season?
Amazon released a list of the top-selling products during the holiday season. The list includes products like:
- Echo Show 5
- Fire TV Stick with Alexa voice control
- Echo Dot (3rd Generation)
- LOL Surprise! Glitter Globe Doll – winter disco series with glitter hair
- Lines 6-inch Innerspring Twin Mattress
- iRobot Roomba 675 Robot Vacuum
- Instant Pot Duo 80 7-in-1 Electric Pressure Cooker
- COSORI Air Fryer
- Lodge Silicone Hot Handle Holder
- Keurig K-Classic Coffee Maker
- Mr. Coffee Mug Warmer
- Brita Ultra Max Filtering Dispenser
- National Tree Crestwood Spruce Garland
- LEGO Ideas NASA Apollo Saturn V
- LEGO Ideas Ship in a Bottle
- LEGO Star Wars Darth Vader’s Castle
- Crayola Inspiration Art Case Coloring Set
- Hasbro Connect 4 Game
- Nerf N Strike Elite Strongarm Toy Blaster
- Melissa and Doug Scratch Art Box of Rainbow Mini Notes
- Amazon Coat or the Orolay Down Jacket
- Lady Gaga’s Haus Laboratories – Glam Room Palette No. 1: Fame
- Crest 3D with Dental Whitening Kit
- Philips Sonicare – Diamond Clean Classic Electronic Toothbrush
- LifeStraw Personal Water Filter
- Furbo Dog Camera: Treat Tossing
- Wyze Cam Indoor Smart Wireless Home Camera
- Pokemon Sword for Nintendo Switch
- EltaMD UV Clear Facial Sunscreen Broad Spectrum
- Mario Badescu Drying Lotion
- Monopoly Game: Disney ‘Frozen 2’ Edition
Overall, it was an excellent season for Amazon as well as the sellers of different product categories. In a statement, Jeff Bezos wished everyone the happiest holidays and a fantastic year ahead.
While Amazon takes all the credit for this 2019 holiday bonanza, it is the sellers who did the real work attracting customers from different corners of the world. Achieving this feat is not possible if poor-selling strategies are practiced or followed. The secret to their success was they all had help from third-party tools and services. A fully managed Amazon advertising service like SellerMotor SmartPPC can help an Amazon seller plan everything from designing an ad campaign to organic traffic optimization and more.
For sellers who have entered 2023 intending to achieve profitability and those who are getting started with Amazon selling, it is time for them to take strict actions and plan a robust selling strategy.
Considering the above stats and the top-seller products listed by Amazon, it can be said that almost every seller from different niches and product category profited from the holiday season.
What’s new for aspirant sellers in 2023?
According to the reports, Amazon, the world’s largest marketplace, is slowly gaining ground with groceries. For those who didn’t have a profitable last year or those who are starting with selling on Amazon, this is an indication that they can try their hands at selling groceries. In 2019, not just during the holiday season, but all-round the year, Amazon made substantial inroads in grocery sales. Amazon reported that the number of Prime members trying grocery delivery for the first time increased significantly by 80%, which is impeccable and worth considering as a potential niche for established as well as a new seller.
That is also a significant indication for Walmart that accounts for more than 56% of all grocery sales in the US to ramp up its efforts to compete against Amazon, who is slowly taking over the online retail market.
With that said, it can be presumed that the grocery sector will be a significant area of focus for Amazon in 2023.
What do sellers need to know?
Since Amazon is continually changing over the years, the online retail giant is using technology for its advancement. If you are an Amazon seller or plan to step foot into online selling with Amazon, it is essential to be aware of what trends, tools, and products are most popular. Amazon FBA is a great opportunity that allows you to build something that can create a life where you are your boss. So, it would help if you started early as soon as possible. It would be best if you learned the fundamentals, so you don’t lose money. Before you start selling on Amazon, you must look into Amazon selling tools like SellerMotor, among others, so that you get the idea of what it takes to sell on Amazon’s competitive market in the present scenario.
Such tools will help you once you start selling on Amazon. Automating and systemizing the business will be your primary concern because you need to extract yourself from the operations and invest more time in reviewing the Amazon marketplace and its ever-changing nature. Let’s hope for the best this New Year.