Social entrepreneurship is the key to a green industry that prevents and solves environmental problems through the development of innovative solutions. Some organizations become eco-friendly to grow their customer base, but others want to lower their environmental impact.
Green companies use technology to produce eco-friendly products and encourage social good. But during the process, they struggle to find investors and stand out in a market saturated with traditional businesses. But even if they face difficulties, many have great success, and we dedicate this article to the ones that rose above challenges in 2019. How did they do it? Many of them have founders that fight passionately to help Earth and humanity. They attract investors and gain support from venture capitalists that consider green ventures the businesses of the future.
Impossible Foods uses plants to produce high-quality foods. This start-up’s goal is to make vegetarian products for conscious buyers across the USA. The company uses a complex molecular process to extract nutrients and proteins from green foods to product imitation foods like cheese and meats for consumers who want to eat delicious meals without harming the environment. By October 2018 the company rose over $380 million funding to continue their operations.
When Choose Energy was first founded in 2008, its purpose was to function as a marketplace for green services and technology. Its goal was to simplify shopping for natural gas and electricity rates, and renewable energy options that fit any individual or small business’ need.
At present, this start-up helps people reduce energy costs by using only green products. Red Ventures acquired Choose Energy in 2017 to boost its success.
Holganix is a provider of organic lawn care products that help homeowners and companies maintain their lawns healthy with natural microorganisms. Once someone switches to their products, they no longer have to use fertilizers to keep the lawn healthy. The management team behind the Holganix is experienced in growing lawn care companies because they did it twice before launching this brand. The company intended to remove 100,000,000 pounds of nitrates, 100,000,000 pounds of phosphates and 25,000,000 ounces of concentrated pesticides by Earth Day 2016, and they successfully did it. Because of its achievements, its funding reached $4.9 million.
The founders behind Elevate Structure are residential engineers who decided they want to develop profitable real estate in Hawaii by constructing green structures. They create portable spaces, elevated above the ground that provide 20 times more usable space than traditional dwelling and reduce the footprint on the ground.
The ones who choose these structures can expand and relocate them wherever they want. For space around 250 square feet, people can pay from $75,000 to $125,000.
Solarkiosk is famous in Germany because it provides solar-powered autonomous commercial hubs since 2011. In 2014, they expanded in Africa and Asia, through six subsidiaries in major countries. Their purpose was to provide rural communities with access to information, technology, communication, water purification, and sustainable energy.
No one has ever heard of similar business opportunities before Solarkiosk was founded. Their technology provides local entrepreneurs with green technology that allows them to run eco-friendly businesses that reduce energy costs and environmental damage. In October 2018, Solarkiosk reported annual revenue of $4.4 million.
Freight Farms provides unique services because it creates shipping containers that can be used as self-contained farms. It provides its customers with the needed tools to grow fresh products by using hydroponics and LEDs in a protected environment the year-round. The average cost of a hydroponic shipping container is $85,000.
The company also provides an app that allows the farmer to monitor and control the features of the container, remotely.
Why should other organizations follow these brand’s example?
They can save money
Some traditional practices cost less (upfront) than their eco-friendly alternatives, and no one denies it. But when evaluating the long-term expenses, green solutions can boost savings. For example, incandescent bulbs are cheaper than LED lights, but LEDs last 40 times longer and use only 10% of the energy traditional ones use. The savings, companies can make on their energy bills convince them to opt for green alternatives.
Some renewable energy sources are still expensive at present, but trends show they’ll get cheaper because technology advances. Solar energy is nowadays sold at competitive prices and it’s expected to get cheaper than coal in 10 years.
The public recognizes eco-friendly brands
A few years ago, the public was sceptical to believe a brand that promoted its services as eco-friendly. But today they know how to identify a green brand no matter if it promotes itself as one or not. According to Mil-tek when companies use recycling machinery, renewable energy, and earth-friendly practices to power their processes, the public has no issue in identifying them as green brands.
Companies operate in an age of unprecedented information when people can find online complete information about the energy use, supply chain, and emissions a certain business has. Statistics show that consumers prefer eco-friendly companies even if they have to pay more for products and services. Because of the transparency technology provides, companies can no longer claim they are environmentally conscious if they aren’t.
It protects the planet
This benefit is obvious, but bears repeating. Companies have more than economic reasons to switch to eco-friendly operations, they can preserve the planet and protect it from further damage. By adopting eco-friendly policies, they cut-down carbon dioxide emissions and reduce the influence of global climate change. Over 90% of studies prove climate change is the result of human actions, and small actions like reducing the use of paper and fossil fuel can protect natural habitats.
Maintaining the health of the environment is crucial for both individuals and companies because resources are limited, and the planet proves through the natural disasters the human-kind experiences that it can bear no longer its actions.
The goal of adopting green policies is to protect the planet for future generations and help companies grow.