Do your company email footers only include old good “Sincerely” and “Best regards”? Have you ever went beyond the name and contact details of the employee? And we are not talking about inspirational quotes.
Perhaps it’s time to incorporate marketing and sales efforts into your business correspondence. Don’t know how? Keep reading.
In this article, we will explore marketing opportunities you are missing if you ignore using professional email signatures.
Below, we have outlined the top six business benefits of leveraging email signatures in your communication with prospects, customers, and partners.
Benefit #1: Contact information at hand
Your professional email signature can help email recipients access your contact details at any time. So, be sure to include all the essential information at the end of your message. It can be your alternative email address, phone number, social media profile, and even office address, which your recipients can use for invoicing or, for instance, sending thank-you cards.
Keep in mind that it’s extremely important that your email footer contains only up-to-date contact details. If it doesn’t, it becomes somewhat redundant.
People change positions and phone numbers. Companies move offices to other locations. All of these should be reflected in email signatures on time. Ideally, businesses deploy and manage all the employees’ email signatures centrally to avoid chaos. Learn more here.
Benefit #2: High personalization
Your email signature isn’t only your contact details. Once you have created the basic format, consider adding a few personal touches to your sign-off. This will help you make a valuable first impression on your recipients.
Most customers want to know well the brands they support. That’s why adding a photo of an employee to the email signature would be a great idea.
You can also insert a personalized link in your email footer. It can be something that provides value to a particular recipient — an article they could find useful, a link to a demo version of your app, and so on.
Benefit #3: Your website is always reachable
If you want more traffic for your business website, it would be absurd not to add a link to it in your email signature. Believe us that you will be surprised by how many recipients click on your email footer once it has the links.
Apart from linking to your company’s main page, consider experimenting with other webpages with more tailored messages. For example, you can direct recipients to the contact page, about us page, customer testimonials, or the company’s blog. But always ensure the links in your email footer are relevant and useful for a particular individual.
Benefit #4: Promoting extra content
As we already mentioned, you shouldn’t stop at the contact details. Often, one of the best ways to provide value to a prospect or customer is to share some helpful content added to your email signature. This way, you can distribute your whitepaper, promote customer testimonials, share a new eBook, industry report, or case study. Also, email signature marketing is an easy method to use if you want to let customers know about product offerings or discounts. On top of that, signatures can help you drive more registrations and attendance to your webinar.
Having a YouTube channel jam-packed with fantastic content? Advertise it with your email signature, too. The possibilities are endless. Just include a catchy call to action (CTA) button in your email signature and track the results.
Benefit #5: Brand awareness with corporate email signatures
Brand awareness is one of the essential things that contribute to the long-term success of a business. A company can’t operate successfully until people aren’t aware of the brand and its products or services. And a well-designed professional email signature is one of the best ways to introduce your brand to larger audiences.
If you include your company website and logo in your email footer design, then every time you get in touch with your customers or clients via email, your brand will get highlighted.
And even if some people aren’t interested in your products or services, chances are they will recognize your brand anywhere, because they saw your brand attributes like a logo, combination of colors, etc. in your email signature.
If you work for an organization that is serious about establishing a brand, don’t go without an email signature for all the employees.
Benefit #6: Building trust
When we communicate with people via email, we don’t always want them to take a certain action. But we still can make our signature work for us. Here is how.
Imagine that your business got a spotlight in top business magazines like The Economist, Forbes, Fortune, Entrepreneur, etc. Or maybe your company won an award. Why not share this information with as many people as possible? In your professional email footer, you can show the names of the popular magazines you got featured in. You can also mention that your company has been crowned the winner of the Top Choice [insert your area] Company 2020 in Europe. This way, you don’t ask recipients to consider your products or services directly, but you build trust and credibility.
Think of how many times you use your email to get in touch with relevant individuals and businesses. Now multiply that by the number of employees in your organization and realize how many opportunities you lose not promoting your brand and your products or services in emails.
Of course, that would be awkward if you advertise your stuff in every email directly. Such aggressive marketing will do nothing but ruin your image. But your professional email signature can make things so much easier.
When you make the email signature a mandatory part of your email, you expand your marketing opportunities. With the signature, you can make your messages look more human, share contact details, promote your website, landing pages, blog posts, increase the number of your social media followers, and much more.