Stepping into the world of beauty by creating your own brand, you need to know a few essential steps before you start your business. Makeup and beauty have a competitive market. So knowing the areas where you can improve your business approach will add to your advantage. If you are looking to start your own eyelash business, here are a few pointers you can keep in mind:
1. Do Your Research
If you have no previous experience of running a business, it will serve you well if you research the market trends. Depending upon the range you want your business to serve, you can look up the customer statistics. Also, note the prices your competitors are asking for their services. Note the age, gender, and locality where you can make the most profit, create an ideal customer standard and make sure you stay true to it.
2. Create Your Unique Brand Logo
Once you are through with your research, you need to define your brand. This includes naming your lash line and designing a unique logo for it. Try to come up with a name that appeals to a larger demographic and a logo that captures your mission and vision for your business.
You can make use of various websites like Fiverr and contract freelance designers to create your brand logo. You can also design your brand logo for free, as the service is available on many websites. Make sure your brand’s name and logo along with your mission and vision statements set your business apart. The final step is to register your brand with your local authorities.
3. Find A Good Supplier
After registering your brand and getting an idea of the market you are going to set foot in, you need to find a good supplier. Whether it is glue or lashes, you need to look for products that are both cost-effective and of good quality. You can research where to buy eyelashes in bulk and do the same for the adhesive you are going to provide, click here for more info.
Make sure the adhesive you are choosing does not sacrifice the longevity of the lashes you are going to provide. Always ask for samples before you order in bulk so that you are familiar with the quality of the product. You can also opt for customization of the lashes and adhesive.
You can also opt for a supplier who customizes packaging as per your brand. Your customers would judge your product not only on the quality but also based on the appearance of the packaging. Sell them a product that speaks of top-notch quality to the customers before they have a chance to even try it.
Following are a few things to keep in mind while selecting a supplier for your lash line:
Depending upon the budget of your new business, you need to research a supplier that offers good deals. Always ask your supplier if they have a minimum order quantity (MOQ) and the price for the same. Once you have an idea of the market price, you can negotiate and make a deal with your supplier which is best suited to you.
Whether it is delivering products on time or customer service, your supplier should be professional. The condition of the product when it arrives also needs to be taken into account before you continue with a supplier for future orders.
Aware of the Market Trends
A supplier should be aware of the market trends in which they are engaging. If your supplier knows the demands of the market, they can better cater to the demands of your new business.
4. Create an Email Address and an Official Website
It would be a futile endeavor if you begin a business but keep it strictly restricted to a shop in a local market. Take full advantage of e-commerce and set up an email address under your brand name so that potential customers can contact you irrespective of location. You should also equip your social media handles to promote your business online.
On the same lines, set up a website for your business. Along with tutorials on how to build your website, you should also take a look at your competitors’ websites to understand the business perspective. Add contact information wherever you choose to promote your business and attempt to respond as soon as possible.
5. Create A Bank Account and Booking System
Once you are done with the basics of setting up your business, you should make sure you have a bank account under your brand name. Applying for a bank account, however, should be done after you have registered your business with the local authorities. Keep your finances sorted and make sure your business transactions are done via your business account.
If you are engaging customers via social media as well as through a physical store, you would be booking appointments and taking orders from customers both online and offline. Always looking for a pen and paper to note the details down would be a troublesome exercise. Therefore, you need to upgrade to a system that allows all your bookings and appointments to be well managed.
Making your first business venture a success can seem like a daunting task. However, if you take into account these tips before creating your own lash line, you would be well-equipped to step into this competitive market with immense confidence.
If you are a beginner, feel free to scour the internet to get an idea of what running a lash line would seem like. Set your brand apart with a distinctive brand name and logo. Register your brand and open a bank account for your new business. Use all the available means of promoting your brand that includes your social media handles as well as a dedicated email address and website. Lastly and most importantly, ensure that your supplier values professionalism and quality. Try to stick to your budget and ensure that you keep track of your finances as you set up your own lash line.