How to Get Started Selling on Amazon


Whether you want an additional avenue for your business or need to launch a new brand from scratch, starting an Amazon store is a good way to go about it.

As the world’s largest eCommerce company, Amazon can provide you with the tools to get your business off the ground. With the brand’s support for delivery and logistics, you can also benefit from premium online selling solutions without heavy investments in infrastructure.

But before you can set up a shop on Amazon, you need to learn about the basic steps of starting a Seller account on the platform. To help you through this process, click here is a brief yet quick guide on how to sell on Amazon for beginners.

Learn the Basic Steps of How to Sell on Amazon for Beginners

Before you start selling on Amazon, it’s important to learn that the eCommerce platform offers multiple plans for new sellers.

The first one is the Individual plan, which charges a fee per item that’s sold on the platform. It’s an affordable option. But it comes with certain restrictions.

The second one is the Professional plan, which charges a set monthly fee against your store page. This gives you more flexibility such as the ability to set your own shipping rates.

Depending upon your business’ budget and scale, you can select either of these plans to get started on the platform. However, you should note that the fees stated here are not the only charges that Amazon levies on your store. It may also put other charges on tops such as referral and fulfillment fees.

Select How Will You Fulfill Your Product Shipment

Similar to selling plans, Amazon also provides you with different fulfillment plans to make your selection. It’s a critical step while learning how to sell on Amazon for beginners.

In the first option, you can choose to ship your own items. This requires you to store, package, and ship individual items as each sale is made on the platform. This puts4 additional responsibility on your shoulders, but it brings down the fulfillment fee.

In the second option, you can select your products to be shipped via Fulfillment by Amazon (FBA). This lets you ship your required items to an Amazon warehouse. As each order comes through, Amazon fulfills the shipment. This lets you benefit from fast shipping. But this may also come at a higher price.

Source: RepricerExpress

Optimize Your Store and Product Listings

Once you have selected the key options to start your Seller account on Amazon, you may need to go through a few steps to set up your shop. This would require you to upload product listings to the eCommerce platform.

Depending upon the number of products you have, this could be a lengthy process. However, you need to take your time with it and make sure that you are moving forward with accurate details and precise information.

As you learn how to sell on Amazon for beginners, you may also need to know how to optimize these product listings with keywords and relevance for higher rankings on Amazon search results. This ensures that your products can gain the required exposure against your competitors.

Boost Your Sales and Exposure

As you start selling your products on Amazon, you can look into sponsored listings to get a boost on your new items. This makes sure that you can reach more people even while having a fresh store on the platform.

In order to improve your sales, you will also need to establish a brand persona that sets you apart from other sellers. In addition to optimizing and promoting your Amazon product listings, this usually entails maintaining your credibility on the platform.

One way to do so is to get as many reviews from new sales as possible. Whenever a customer buys your product, you can request them to post a review by going into your seller records. This particular approach adds another step to your after-sales process. But it also ensures that you can add some credible ratings to your products in a timely manner.

Answer Customers’ Questions and Inquiries

When learning how to sell on Amazon for beginners, you should also make it a point to engage with your audience through the Customer Questions & Answers feature. Whenever a customer posts an inquiry about the product, you can respond to them to clarify their concern.

This approach answers common inquiries that other potential customers may have with your products. It also shows them that you are actively involved in your product sales, which once again adds to your reliability as a new seller.

This approach makes sure that those customers who rely on product details don’t overlook your offerings in favor of others. The more information that you give out about your products, the better chances you have of appealing to a larger audience.

Getting your Amazon store off the ground can take a while. But with consistent services and quality, you can establish a better profile on the platform.