While it’s true the digital age is upon us, and digital strategies have been ushered into the forefront of a lot of business’ marketing mix, various print strategies can have a tremendous impact on your business. Below, we will be going over just how partnering with an excellent printing service can help you increase your sales in 2020.
A Good Printer Can Maximise Your Sales
1. Take Advantage Of Targeted Marketing
One of the significant advantages that print services can have for your business is the ability to target your marketing efforts. While you can engage in targeted marketing through digital advertising, you can reach targeted demographics the same way through print services like direct mail. Because customers have become so desensitized to advertising on the Internet, you will be able to make an even more significant impact by marketing through direct mail. A lot of people utilize Ad Blockers and tune out digital advertising. Whereas direct mail is both tangible and credible. With fewer businesses focusing a lot of effort on direct mail and printed services, you can take advantage of targeted initiatives.
2. Combine Your Printed Marketing With Your Digital Marketing
There is nothing to say that you can’t engage in both forms of marketing. Just because you are spending a lot of your marketing budget on digital marketing doesn’t mean you have to forgo your digital efforts. By combining your printed marketing efforts with your digital marketing efforts, you should be able to optimize your direct mailing and other printed marketing efforts much better than ever before.
3. Achieve Better Branding
Branding is everything when it comes to being able to maximize sales within your respective marketplace. Not only will branding help you better position your business in the market, but it can help you achieve a premium price point. Being able to market your product or service as a premium offering within your market will only boost sales numbers and allow you to reach maximum profitability. An excellent printing service will enable you to better brand your business through higher-quality printing and better design.
4. Incentivize Purchases
As with anything, you will be able to combine your printed materials with purchasing incentives. That can include incentives in the form of coupons or promotional offers. By leveraging something like direct mail or even leaflets, you should be able to drive sales. Printed materials offer a lot of potentials to get your offer in front of decision-makers. Therefore, it can dramatically boost sales within your business.
5. Create a product catalog
A catalog of products and services is an inescapable step to improve the sales of your business. Its design must be meticulous, consistent with the products it includes, and the sector it is aimed at. It has to be informative, direct, and simple -that it is a useful tool for the client and enhances your brand image.
Nowadays, you must have a digital version of your catalog (for example, in PDF), to include it on your website or send it by email, but you must also have a paper catalog.
A paper catalog gives your brand special prominence and sets you apart from the competition. A good idea may be to personalize the calendar with your firm’s name. But you must ensure that the result has high-quality standards, so it is best to entrust your printing to specialized professionals. Learn about the different types and qualities of print to choose the one that best suits your business.
But why print a paper catalog today? Think of the IKEA catalog, which has helped people to get to know and want to buy the brand even in cities where there is no store.
6. Promote your company locally
If you want to advertise your company in a specific area or announce an event or specific promotion, the printing of flyers and brochures is a perfect solution. Booklets are a quick tool to publicize the strengths of a product or a company, present offers, or announce events. Plus, it’s a cheap way to promote your brand.
7. Invest in merchandising and company details
We all love gifts, few people can resist a free pen, so value the possibility of creating different commercial gifts with your brand.
USB memory sticks and other types of technological gifts have been added in recent years.
Also, notebooks and calendars are something that can never fail. With these company details, you make sure you are at the work tables of your clients’ offices. We all have a calendar and a notebook on the table, and when they think of a supplier, your brand will be the first one they see. With no need to search the Internet, your phone will be in sight, and a call means more sales.
Take care of its design and think about its practicality to distinguish yourself from the competition: use your colors, personalize it to the maximum and always look for utility.
8. Review and improve your brand
Today the corporate image is of fundamental importance since it is the first impression of your company and what defines it before potential customers.
A good logo and a coherent and unitary design is something basic: watch the labels of your products, as well as their manuals or technical sheets. Do not neglect your documents (orders, delivery notes, invoices, etc.), nor the signatures of employees’ emails. Choose a color palette and a suitable font and stick to them; it produces a highly recommended overall feeling in the business field.
As you can see, there are plenty of ways you can boost sales by partnering with a high-quality and reputable printing service like kopykat.co.uk. Not only will you be able to improve your branding efforts, but it can help you reach more decision-makers. Besides, it can provide you with an excellent opportunity to track your marketing efforts by combing your print strategy with your digital strategy to optimize your efforts across the board.