When it comes to digital marketing, business owners implement numerous strategies. This type of advertisement is essential nowadays because people use the internet to look for merchandise and services they need.
No, digital marketing as a whole is not the main focus of this article. Instead, we will talk about the conversion rate. Your main goal should be increasing it, and video ad maker softwares can help you greatly. Here are some tips on how to utilize video ad maker tools in the best way.
Short and entertaining
People’s lack of interest is the biggest problem that affects the conversion rate. We are not saying that they aren’t interested in your merchandise, but instead in the marketing content you offer. You may be surprised by this, but the duration of the video is crucial. Sure, many website visitors will click on the play, but you have to be aware of the fact that only a few of them will actually watch the entire recording.
Because of this, you have to keep those recordings as short as possible. Yes, this is a challenge of its own, but you must create content that will grab their attention, and most importantly, make sure that the video is not too long. It only takes around 2 seconds for visitors to decide whether it is worth their time. If they don’t like it immediately, how can you expect them to watch it for several minutes?
Put a custom thumbnail
Oftentimes, people ignore the importance of these. Even when you go to YouTube to find specific content, you won’t click on the video that doesn’t spark your interest, right? Well, why would people click on an ad that isn’t appealing to them? This is why you shouldn’t leave a bunch of text or a design as the thumbnail. Instead, opt for incorporating photos of people and make sure that they are laughing. Friendly expressions will do wonders for the play rate, and according to research, it can increase it by 34%.
Use the right equipment
No, it is not necessary to invest thousands of dollars in all the photography equipment and editing software, but you should still choose the tools carefully. Over time, you will learn about the lighting and other tricks that will enable you to make a high-quality recording.
Moreover, when it comes to the ad maker app, you can choose between multiple online tools. Nevertheless, you have to find the right one, the one that includes all the necessary features, and you can learn more about these on promo.com Ad maker.
Yes, you can definitely create this video on your own, but you have to know your limits. If you want to get something fairly simple, then take some time, investigate online tips, and start working on it. On the other hand, if you need something that is sophisticated and that includes special effects, you should consider hiring a professional.
Understand the data
When designing any marketing strategy, you always start with the data you collected from social media platforms, comments, views, and so on, right? Well, you should do the same when creating this video. There are many things you can discover when you go over the data, and you should take full advantage of it. For example, it won’t be hard to understand that the video is too long if you notice that people give up watching it at a certain timestamp. In addition, you will see how effective call to action strategy is and whether you should change the text itself. Finally, the location of the recording on the website also plays an important role, etc. Obviously, it goes without saying that you should continue the work on gathering information even when the conversion rate increases so that you can create even better content next time.
Describe your products
Most managers use video ad maker apps on the landing page, but the truth is that they can also do wonders on the product page. People prefer watching videos than reading articles because they are not only entertaining, but they can also save them a lot of time.
Having this in mind, you can use these recordings to offer a full description of the merchandise. When it comes to this, you don’t even have to include a recording of a person actually testing the product, but a simple gif will do. You don’t need the sound to display the features of the item thoroughly.
Know your goals
Do you want to use this video to invite people to explore your website? Moreover, Do you want them to make a purchase? Also, Do you want them to at least look at the merchandise? These questions may seem redundant, but the truth is that you have to answer them when creating the content. Otherwise, your new ad won’t make much of a difference. Make sure to use the right words to boost your call to action strategy. For example, some of the best verbs you can use to start, explore, find, and discover, as well as “make a purchase” or “buy now.”
Consider a lead capture form
A lot of people would argue that this feature is annoying, but in fact, it can greatly boost your conversion rate. The trick is to add this feature somewhere at the beginning of the video. Naturally, it shouldn’t be the first thing people see because they probably won’t go for it.
Instead, offer them a few seconds of appealing and attractive content. The goal is to leave them wanting more. Then, you can choose to make this form optional. You can skip it and continue watching the recording, or stay and experience the full.
You might be tempted to insert this form at the end of the recording, but it won’t be as effective.