2019 was a year of great challenges for entrepreneurs, bloggers, and authors who used Google AdSense to earn money. Changes to the Google algorithm and new regulatory rules such as CCPA for California-based enterprises were introduced in 2019.
Despite this, AdSense still remains an excellent tool for making a handsome profit from your content, whether it’s a personal blog like Neil Patel’s or a site of a software development company like purrweb.com. However, in order to use the tool with maximum efficiency, many factors must be taken into account. That is why people continue seeking advice on how to increase their profits using AdSense.
Often, one can come across a widespread opinion that traffic is the most important element when it comes to profiting from advertising. The more traffic — the more profit. However, Google AdSense relies on a number of factors such as the type of your content, where it is located, the source of traffic, and AdSense CPC. Cost per click is determined by advertisers and you should pay great attention to it, as some advertisers are ready to pay more.
Now, let’s proceed with 4 tips on how to increase your profit from Google AdSense in 2021.
1. Content is still the king
The title of Bill Gates’ essay published in 1996 is still relevant to this day. And this is amazing, given how user habits have changed for the past 20-plus years. Nevertheless, content really remains the main tool for making profits with AdSense. Remember, however, that the Google algorithm requires it to be relevant and unique.
Regarding texts, experts believe that the trend for high-quality long-read materials will persist in 2021. But which content is the most suitable if you want to increase your profit from Google AdSense? Studies show that the optimal length of the article should be in the range of 750-1,000 words. We agree with this assessment. Besides, our article is also 1,000 words long.
2. Ad location and size are important
Everyone knows that ads should be located in such places on your site that can easily attract users. However, this issue is more complicated than it seems at first glance. For example, there is an opinion that it is better to place an advertisement above the text and not below it. Plus, your ad banners can easily annoy users, so they should be implemented carefully.
That’s why you should keep in mind how you will place ads on your resource at the stage of site design. To do this, follow the guides of AdSense Heatmap. A good solution would be to familiarize yourself with this guide before creating the site in order to identify places for ads in advance.
Regarding the size of ads, there are three main templates: 728 × 90 for the main banner, 300 × 250 for the sidebar, and 160 × 600 for the upper banner. These are average figures, the most effective size for your resource can be selected only by testing various options.
Testing is always a good idea. It’s great if you have the opportunity to conduct A/B testing to check the effectiveness of your advertisements. Or rather, how effectively they are placed. This will allow you to determine the places on your site that are best suited for ad banners.
There is a large number of tools for conducting such testing, some of them come with free trials. Often, such tools allow you to test both the entire site and a single article. Follow the link and choose the tool that suits you the most.
4. Improve your site performance
Regardless of how effectively you use AdSense, how accurate your targeting is, and how well-placed your ads are, the user won’t remain on your site if it takes too long to load or is glitchy. Your site’s speed and performance are the most basic factors that affect your AdSense revenues. Seamless user interface and user experience lead to higher engagement. And user engagement is what directly contributes to your ad revenues.
If the user stays longer on your site, it affects SERP indicators. It is a useful point since these indicators dictate your site’s rank on Google. It is important to remember that even the best and most unique content with efficient ads, will not be seen by anyone if your site is too slow.
In conclusion: Keep experimenting!
Let this be the fifth tip. Don’t be afraid to experiment with which content to use, how to advertise, which keywords to include, and so on. This also applies to the sources of your income — try diversifying them. This is similar to how investors choose projects for their investment portfolios. A wise investor will put money into various projects and assets, and not just one. It’s a strategy that perfectly fits any site owner too.
Experiment with the size of articles, banners, and other things. The Internet is full of guides dedicated to any of these questions. However, you can only find a truly working method by trial and error. All your competitors and colleagues are experimenting, even with trifles such as the color of anchors in the text. This way, they check which color results in more reader engagement. Therefore, don’t waste time, and don’t be afraid to try different methods. Record the results of your experiments for future comparison.