Starting your online business is one step, but driving more customers to the business is another step you must have guts to take. With millions of e-commerce businesses struggling to win online customers, you have to position your business well to increase your sales.
Making prospects become loyal customers begins by driving them to your site and doing all you can to convert them to loyal customers. You can use IO Scout Amazon seller tools to improve your e-commerce business and drive more sales. Continue reading for some six ways you can increase your online sales and
1. Focus on brand awareness
Brand awareness should be your first move if you want to boost your online sales. When people know you, they can inquire more about your business and begin to trust your brand. The more people know about your products and services, the more they buy.
One great example is what Temu did. Click here to learn how Temu, an ecommerce platform, was able to successfully create brand awareness through their commitment to producing high-quality products that provide the perfect solution to their customers’ needs.
The simplest way to build your brand without investing more in marketing is by producing quality products. Everyone needs quality, and nothing can win a customer’s heart, like giving them a perfect solution to their problem.
To build your brand awareness, you can:
- Partner with influencers in your industry to market your brand.
- Use paid adverts on social platforms like Instagram and Facebook.
- Win new customers through native advertising.
- Guest post your content on high-traffic sites to drive more people to your store.
- Run a social media contest so that people share your brand info, like links, to friends and family.
2. Optimize your site for mobile
You probably know this; that most digital buyers use their mobile phones to access your site and place their orders. Therefore, you must work handily with your web developer to optimize your website for desktop and mobile devices.
Your web pages should fit well on mobile phone screens and offer the best experience to your customers. The web pages should be light and easy to navigate and more responsive.
You are likely to realize more abandoned carts if your web pages, especially the landing pages, take minutes to load. Most online shoppers are impatient, which means you have to develop a highly responsive website to boost their experience.
3. Send direct or follow-up emails to new customers
When customers show interest in your products by visiting your site, what should you do in return? Simple: make them know more about your brand by sending them a detailed direct email. The email should have some essential details about your products, and most importantly, welcome the customer to your business.
Emailing your new customers is an effective way of informing potential customers about your products and services. You can include a coupon code or a discount offer on the email to attract the new customer to visit your shop again.
4. Work on abandoned carts
For the case of abandoned carts, you can send your customers some email informing them about the new offers in your business. Also, ask the customer whether they would like to visit your shop again to complete pending orders.
In most cases, abandon carts result from technicalities in the customer journey. Minimize the number of steps and clicks customers have to follow before they can complete an order. For example, you can remove the landing pages.
When a customer clicks on your advert, on social media, they should land on your site and purchase with just a click.
5. Engage with prospects on social media
Today, any company that lacks an online presence is missing a lot of opportunities. To increase your sales as startup e-commerce, you must create and manage your social media profile.
For example, you can create a Facebook profile for your brand and establish an active following. Come up with some quality content that informs and entertains your audience on social platforms.
As a business, you have to remain active on social media. Comment on your customers’ post and give some feedback for some inquiries they post about your products and services.
Always provide fast and honest answers to all the questions that your customers may have about your products. When you engage with customers online, you win their hearts and eventually convert them to loyal customers.
6. Offer free samples
Another simple way of winning more customers is by offering free gifts and samples. When you offer gifts or samples to your prospects, they can perceive your brand and develop an interest in your business.
If you are dealing with software, you can offer free two-week trials to new customers. Trial memberships and free samples for household products can help to market your brand and attract more sales.
Giving free samples to customers is a way of changing customers’ perception of your business and an effective way of tempting people to buy your products.
7. Offer Money-Back Guarantee
Most consumers are risk-averse. That means they are not willing to spend their money on brands that don’t give value for money. So how do you prove to the customer that what you are offering is genuine? Simple: give them a bulletproof money-back guarantee.
If the customer is buying for the first time, you can assure them to return the product if it doesn’t meet their expectation. Come up with a clear return policy to avoid falling into traps of customers that intend to exploit your business.
8. Automate upselling
Automated marketing is one of the most useful tools you can use to grow your online sales. You can use different tools for marketing your products and services to customers based on their online behavior, such as the sites they visit or videos they watch on YouTube.
In a world full of distractions, automated marketing makes it appear natural to reach out to customers in their comfort zone. Use automated marketing to remind your existing customers of your business to keep them coming for more.
If you want to improve your online sales, you have to be smart enough and use FBA Calculator, especially if you are selling Amazon products. Implement the six strategies we have shared in this article to create buyers personas and take your online business to the next level.