Mobile app engagement can be tricky. If users don’t use your app the right way, they’ll bounce and never return. How do you keep users engaged? This post will provide you with a recipe for mobile app engagement.
There’s a lot of talk about user engagement. But what does it mean? Technically, user engagement is a metric that refers to the frequency and duration of interaction with a service or product.
However, lately, we’ve been hearing more about mobile app engagement. Mobile app engagement can be a big challenge. Apps are often downloaded but not used or used poorly and abandoned.
With so many apps on the market vying for our attention, there’s a real need to know how to keep users interested and coming back for more. Learn five ways to increase mobile app engagement below.
Five steps to raise your app’s engagement
Connect with your audience by focusing on their needs and wants
To create an engaging app, you first need to understand your audience. The first step is to understand how users use apps and what makes them tick. You need to know what people like and dislike about your app and what keeps them coming back.
Some things to consider include:
- What are the main tasks people want to accomplish with your app?
- How do people feel when they use your app? Which parts do they like? Which features are frustrating or cumbersome?
- How long do users typically use your app? How often do they use it?
All of this information is valuable in helping you determine where to focus your efforts. You can’t create an engagement strategy until you know what you’re trying to improve. Check this blog to know more about Fan/user engagement strategies.
Once you know this, you can focus your design and development efforts on creating an app that meets these needs and wants. It will help you connect with your audience on a deeper level, and they’ll be more likely to stick around.
By making sure your app is helpful to your users, you’ll keep them coming back for more. Ask yourself what you can do to make your app more valuable to users. This can involve looking at analytics reports on how people use it and then addressing their pain points. Keep your app updated with new features that include things users ask to see.
Tip: Hook Your Users Immediately: If users don’t immediately know what your app can do, they won’t stick around for long. Make sure you show your users what they need to see within the first few seconds of using your app, or you’ll have to work extra hard to win them back.
Design for engagement
Good design is essential for engagement. If users don’t like how an app looks or feels, they’re not going to stick around.
Here are three important design principles for enhancing mobile app engagement:
1. Keep it simple
Keep your designs intuitive and straightforward to ensure less frustration. It means your app should be easy to use and understand without a lot of effort.
2. Stay consistent with branding and messaging
You must keep your design language and tone of voice consistent across all channels when it comes to branding. Your app and its marketing materials should look and feel like they belong to the same family.
3. Use animations and feedback effectively
Animations and feedback are essential for keeping users informed about what’s going on and providing a sense of control. Use them to help users understand how to use your app and what happens when they interact.
Make your app unique
Consumers may be interested in your product or service, but they want something extra from their mobile experience. If you offer it, they’ll engage with your app. For example, consider adding a “dining guide” that lists nearby bars and shops if you’re a restaurant app. Or, if you’re targeting parents, add a “chat option” that allows parents to connect virtually with one another via text or video chat.
Be respectful of time and storage space
People don’t want to waste their time waiting for slow-loading apps or devices running out of storage space because they downloaded too many files at once. Make sure you create a design that lets users quickly and easily download content without getting frustrated with set-up issues or long wait times.
Takeaway: Make sure your app is easy to use and navigate, looks good, and provides feedback, so users feel in control.
Create a personalized experience for each user
A great user experience is a key to boosting engagement. Personalizing the experience for each user is one way to achieve this.
When users feel like they’re interacting with a service designed specifically for them, they’re more likely to be engaged. It means taking things like their location, preferences, and past behaviour into account.
You can personalize the experience in several ways, including:
- Using location data to show relevant content or ads
- Offering different layouts or designs for other users
- Personalizing the language used in the app
- Using past behaviour to suggest content or activities
All of these things work together to create an engaging experience. They make people feel like the app is made specifically for them, which can be a huge draw.
Incorporate social media
Almost everyone uses social media in some way, so it’s a great way to get your app in front of more people. If you can find a way to make your app work with social media, users will be more likely to try it out.
Some ways to do this include:
- Integrating social media login to sign in with their Facebook, Twitter, or Google account.
- Allowing users to share content from your app to social media sites.
- Using social media to communicate with other users or brand advocates.
- Make your app a part of the conversation, and your users will be more likely to interact with it.
Social media can be a powerful tool for promoting your app and increasing engagement. Use it to your advantage!
Motivate your audience
It’s not enough to have a great app – intelligent marketers know they need to motivate their audience to use it. It’s an ongoing process, but there are things you can do right now to get them on board.
For one thing, consider creating a list of compelling reasons why users should download your app and what they’ll get out of it. Make sure this list is easy to find and accessible from multiple places, including your website, social media pages, and marketing materials.
Another way to motivate users is to offer rewards for engaging with your app. It could be anything from points or badges redeemed for discounts or special privileges to actual gifts or prizes for loyal users.
You can also motivate people by providing incentives to use your app instead of similar ones, like offering exclusive content or discounts to app users only.
Think of what your audience wants or needs, and present your app as the solution. Your audience will be motivated to engage with the right incentives and motivation.
The most important thing to remember when increasing mobile app engagement is that there’s no one-size-fits-all solution. What works for one app might not work for another, so it’s essential to be creative and experiment with different tactics. Try out different tactics and see what gets the best response from users. Keep track of what you’re doing so you can find out what works and what doesn’t, then update your strategy accordingly.