If you are not familiar with the entire SEO concept, you should know that it refers to a wide range of strategies for improving your website rankings in the SERPs (Search Engine Results Page). It is one of the most important things in the search engine optimization industry and it is what developers are focused on the most.
Since 2020 is here, you might be looking for some new strategies and methods that you should focus on in this new year, and if you are in this situation, this article might be able to help you. In the text below, you will learn about the best tips you should implement in your SEO strategy for 2020. Let’s take a closer look at the tips and tricks:
1. Your Pages Must Load Fast
If you want your visitors to have a better experience on your site, the website and the pages on it need to load fast. If not, your users will close your site if it takes more than three to five seconds to load – and most of them will never visit it again. To make things even worse, slow loading speed will also lower your rank on Google, which means that you will get less visibility.
In order for you to check and test the loading time, you can use platforms such as Pingdom that will show you how fast it loads, as well as help you with understanding what needs to be improved. Besides using the platforms, you can also choose to compress your content, lower the size of your CSS and HTML files, as well as implement browser caching.
2. Your Site Needs to Be Mobile-Friendly
More and more people use their smartphones for accessing websites and having a bad experience on a site can have a terrible effect on your traffic. That is why you will need to make your website mobile-friendly. Some things that you can do include avoiding pop-up advertisements since they will not look good on smartphones, you should make the site responsive in order for it to adjust to the screen size, and it should be user-friendly which means that it should be easy to navigate and use.
3. Building Links Will Be Everything
If you have worked in the SEO sector for some time, you must have heard of link building. It is a strategy of implementing your own and links from other websites to the content you post on your site. You should absolutely try it out, however, you will need to keep some things in mind.
The most important things to remember is that you should apply the link in articles which will allow the reader to understand where they will be redirected to, the information you are using as a source need to be new, the website you will link need to be reliable, and you should definitely use internal links to redirect people from one of your pages to another.
4. Opt For Outsourcing Some SEO Aspects
If you are new to the SEO world, you might need some time to learn all there is about the search engine optimization world. That is why you should opt for outsourcing some of the SEO services you want to have for your website. What is even better, the company you chose to outsource the service to will be available 24/7, which means that you can learn a wide range of things from them. If you want to check what SEO service and packages you can opt for, check out EZ Rankings.
5. Try to Lower The Bounce Rates
Bounce rates refer to the number of users who left your website without scrolling or reading further. So, if your bounce rates are low, the ranking and traffic of your site will be improved. Also, you should add interesting videos and pictures to your posts which will prompt the visitor to scroll further. You will also want to analyze the data in order to learn why your visitors choose to leave the website. One other thing you can do is to use pop-ups that will appear when someone wants to leave your page.
6. Focus on Keywords That Have High Cost-Per-Click (CPC) Rates
CPC is the amount advertising companies choose to invest in every pay-per-click (PPC) campaign. If the CPC is high, the advertisers are paying a lot of money for that specific keyword and they will want to attract loyal users. If you target these keywords, you will have to present them in posts that your visitors actually want to read. That is why you should target keywords that are related to your audience, use SEO platforms for finding the best keywords, as well as use long-tail words that will increase the ranking of specific search queries.
7. The Content Needs to Be Readable
People hate reading long paragraphs and texts. And if your paragraphs and articles are long, people will probably not return to your website looking for more information – especially if the articles are unreadable. That is why you should focus on separating your article into headings, subtitles, and lists, use shorter paragraphs that will keep the article readable, and do not add more than 250 words under the main title.
8. There Might Be Broken Links That Lower Your Ranking
The worst thing that can lower your ranking and drastically lower your traffic is having broken links on your website. You can opt for using a wide range of tools that will analyze all the links on your pages and that will display what links need to be fixed. You can also try exporting reports in a spreadsheet and updating the link in the CMS.
As you can see, there are some new things that you can try out in order for your website to rank higher. So, now that you know what you should do, do not waste any more time and start implementing some or all of the tips mentioned in this article right away.