Marketing yourself on Instagram is an absolute must in 2020. It’s not only the most popular networking platform in the world, but it’s also a place where you can always be updated on the newest trends in the industry. You’re going to be able to check out your competition’s adds and improve your own marketing strategy.
So how do you start marketing yourself on Instagram? What are the best advertising tactics and tricks to make your campaign successful? From using ad coupons to optimizing your Instagram stories, in this article, we will go over it all.
So without further ado, let’s get to it!
1. Set up the business account
If you want to take your business to Instagram, creating a business account is of utmost importance. You’ll be able to access some important features a private Instagram profile wouldn’t be able to provide. These features will help you manage your marketing campaign.
Without features like Instagram insights and Instagram Ads, marketing yourself on Instagram would be extremely difficult. You have to be able to broaden your audience through ads to grow your business. Other than that, the most important part of every marketing strategy is the ability to analyze the success of your campaign. This is why you need proper tools, and switching to a business account is the fastest way to get those.
2. Find your target group
Finding your target group is the first step you’ll have to make when dealing with a marketing campaign. A lot of things will depend on your target group. For example, if your product or service is meant for younger women, then every single ad you make has to be adjusted to them. Using the right aesthetics is crucial. You will want to concentrate and appeal to your target group since it’s what will bring you, customers, at the end of the day.
Analytic tools will help you see what kind of audience do your ads appeal to most. From there you’ll know whether you need to improve your campaign further, or maybe even do a complete retargeting. It’s extremely important to always analyze and improve your campaign so you get the best results possible and keep your business growing.
3. Pick an aesthetic
Having a visually appealing Instagram feed is very important. You have to make sure your feed looks professional and appealing to your target group. Pick a theme or a style and try to stick to it. You can always get some professional advice or use an app that automatically adjusts your photos to a certain aesthetic. Make sure to optimize the picture size, since you definitely don’t want blurry photos on your feed. It would look unprofessional, and well, plain unattractive.
Other than that, always have your target group in mind, and create content that will appeal to them. You want to attract as many potential customers as possible, that’s the main goal of making a marketing plan.
4. Competition
Never ignore your competitors. You can learn a lot from your competition, and knowing what they’re doing will help you find ways to stand out from them. There are also great tools like affcoupons.com that can help you keep track of your competitors. Knowing the market is essential to anyone looking to run and grow a business. This is why it’s necessary to follow the newest trends and keep on improving your campaign.
Other than that, your competition can also teach you what not to do. Be careful of copying just anyone, and check their reviews and customer feedback before accepting their tactics into your own strategy. The most important thing in marketing is to be original and creative, but also to follow the most popular trends at the same time.
5. Engaging content
Make sure to write compelling and thoughtful Instagram captions. The first two lines of text are the most important, so put some extra attention to writing those. The first two lines should be eye-catching and well-written. Other than that, engage with your audience and reply to comments often. Communicating with your audience is very important. Always answer their questions and make sure you listen to their feedback.
Use hashtags, but don’t overdo it. A good tactic is to put the hashtags into the comment section instead of putting them directly in the caption. Of course, every hashtag you put has to be relevant to the post. Putting irrelevant hashtags looks unprofessional and it could even be somewhat annoying.
6. Instagram Stories
Introduced in 2016, Instagram stories are probably the most popular way to advertise yourself. You can make polls, ask questions, and use it to tell a story. Your stories should be aligned with your feed aesthetic. Since Instagram stories disappear after only 24 hours, it’s good to put them in your highlights so they’re always available to your followers. This will also boost your bio, and make your page more interesting.
This is a great way to put all the information you want without overloading your bio. Pick visually appealing photos for the covers, and make sure they fit nicely with your brand.
7. Time your posts
Marketing research shows that the best time to post on Instagram depends on your industry. There are many online resources to find more info about this, but a good way is to keep track of your own traffic. You will notice that some of your ads get more exposure at a certain time of the day, so use this to your advantage.
More importantly, you should know what the worst time to post your content is. You don’t want to waste time and effort to have your content ignored at the end. Make sure to research and analyze the market so you can find the optimal time to post.
The takeaway
Instagram marketing is a great way to find new customers and advertise yourself. To be successful in your Instagram journey you should put a lot of effort into creating unique and engaging content, all while analyzing and researching the best ways to improve your campaign even further. Make use of Instagram business profile tools and features, appeal to your target audience, and don’t forget to look into your competition.
All in all, marketing on Instagram is super easy when you know where to put your focus.
