One of the essential practices to build your business and customer base you might be missing out on is Search Engine Advertising.
In this blog, we’ll tell you all about the importance and benefits of using Search Engine Advertising for your business.
Did you know that 98% of people use search engines to do their research before buying any product? Hence, Search Engine Marketing has evolved significantly over the past few years and has become one of the important marketing tools to attract target customers.
While search engine advertising will help you gain visibility and traffic faster, it is equally important for you to build & optimize your website organically via SEO for long term benefits. Hence, consider training in SEO to start optimizing organically.
Before we begin with the importance and benefits, let’s understand what Search Engine Advertising is.
What is Search Engine Advertising and why is it essential?
Search Engine Advertising is a branch of online marketing. It focuses on marketing a business via paid advertisements in form of texts or images that appear on search engine results pages.
The purpose of this practice is to generate more traffic and attract potential customers to your website.
Paid ads are differentiated from other results on the page with the word “Ad” written before the search result. These ads either appear on the top 4 or the bottom 3 results on the search engine result page.
Pay-per-click advertising is one of the ideal search engine marketing strategies to generate the fastest results. Paid Ads dominate above-the-fold content, provide immediate results, with fast returns on investment and capitalizing on short term goals.
PPC can also be highly customized. A few customizations that you avail are as follows:
- Use specific keywords to reach the target audience
- Set date and time
- Set frequency launching of your ads
- Lets you be aware of the user’s geographical location
- Lets you be aware of the device used by the user
- Retargeting potential customers
Did you know that PPC ads generate an average of $2 for every $1 spent? Paid ads also offer higher click-through rates and more conversions than other forms of marketing. Hence, for small businesses, using paid ad strategies can prove to be very beneficial.
Let’s now look at the benefits.
Benefits of Search Engine Advertising
1. Increase Brand Awareness
Google Search Ads or Pay-per-click ads allow businesses to use their brand names in the headline, description of products or services and their URLs along with extension links of their ads.
As already mentioned before, these ads appear frequently on top or the bottom of the search page. Thus, the search engine advertisement automatically is viewed by millions of people raising your brand awareness instantly.
2. Niche Targeting Geographically
Search engine advertising enables you to target your audience based on their geographical locations. It also allows customizations in choosing a relevant language, a particular country, city or even a small region.
This feature easily enables you to focus on a particular audience for a specific purpose given a certain period.
3. Quick And Easy Implementation
Managing ads on search engines has become extremely fast and easy. One can easily set up a successful campaign within a few hours. Platforms like Google Ads display options and all the procedural steps in a user-friendly way.
It also enables you to schedule and specify your budget and optimize depending on your needs. You can conveniently manage your ad campaign and can also start or stop as and when required.
If you wish to understand the search engine advertising platform in detail, here’s an insightful Google Ads course taught and curated by the top industry experts. Check iide.co for more information.
4. Control On Spending
Google Ads enable you to plan out, adjust and review your monthly budget and spending activities.
You can analyse your results from time to time and schedule your spending accordingly. Hence, paid ads let you increase your reach without wasting your money and ensuring optimal use of time and resources.
5. In-Depth Measurability
Monitoring the effectiveness of your ad campaign is essential to understand since your allocation a significant amount of money towards advertising.
Search engines like Google offer data analysis tools that can be used to track and assess your ad campaign performance.
It offers in-depth information on the following:
- Total impressions
- Click-through rate
- Cost per click
- Conversion rate
- Average time spent on your website
- Location of the visitor
- All the pages the user visited on your website
Analysing and understanding the data will help you optimize your ad campaign and reach your goals accurately.
These were the benefits and importance of using search engine advertising. Designing and launching successful campaigns along with effective marketing strategies will help you efficiently manage your business on search engines.
Optimally marketing your business will enable you to attract and reach a larger audience. Training in digital marketing can be of great help to learn to make an impactful online presence.
We hope you enjoyed reading this blog! Let us know in the comments section below.