With each passing day, new businesses are popping up – didn’t you see your neighborhood getting filled up with shops, and not to forget the online businesses. It’s needless to say the business world is escalating higher, and it’s time to take your competition seriously. Every business has competition, irrespective of which scale you are operating at.
When it comes down to the product-based businesses, one tried and tested method of soaring higher than the competition includes the custom boxes with logo. You can check www.wecustomboxes.com for more help with this if needed. But again, the higher demand for custom packaging has resulted in more packaging companies, so what edge will you provide? Well, the goal is to use social media to grow the packaging business.
This is because the social media platforms help show off the captivating visuals that plays an amazing role in promoting the packaging business. However, using social media to grow your business isn’t convenient, which is why we are here to tell you the secret tips to leverage social media and yield desired results!
A Business Page
We are certain that you already have an account on Facebook or Instagram, but it’s time to dedicate one page to your packaging business. That’s because the business page is an effective yet interesting way of promoting your custom boxes. We suggest that you design iframes for the products and show off the uses, features, and additional specifications through the posts.
In addition to these specifications and features, tell your audience about the affordability and cost-efficiency that you bring to the table. The best way is to compare your rates with others, and they will see why you are a more affordable choice. Keep in mind that every customer wants affordability, and it will curate a positive image/impression on the audience, and you will eventually enjoy higher sales.
On top of everything, there are different Shopify plans available that allow business owners to import the online business to the Facebook page (they list the products). It eases the customer’s shopping experience while delivering time efficiency. The combination of all the benefits will lead to more customers.
Developing Conviction
We have already stated the competitive world the businesses are operating in. For this reason, you must show off your smartness and creativity through marketing and advertising strategies. One promising technique is to offer social proof to the customer base because it creates a trusting relationship and confidence in your brand/company.
It is suggested to get the packaging products checked by the customers and check your performance through the testimonials and reviews that they leave behind. Keep in mind that positive brand reviews are the ultimate branding and marketing you need for your business. To post the review, create an engaging post that has the review and share the customer’s photo or the product they ordered.
Special Deals
No one will shy away from saying that they don’t like sales and discounted deals. For this reason, these special deals have become an ultimate way of increasing the sale by capturing the customers’ attention. Keep in mind that discounted deals are a perfect way of engaging the customers. For this purpose, you can provide discounts or allocate some promo codes.
In fact, providing these discounts during Christmas, Black Friday, Easter, and New Year will yield the most promising results. In addition to more sales, it leads to business growth and also makes the brand more popular in the industry. It’s suggested to make these deals a regular affair, so the customers remain engaged at all times.
Don’t Over-Promote
We know you want to fill up your bank account with money and have regular customers purchasing your products, but it doesn’t mean you are allowed over-promotion. It’s common for businesses to treat social media for regular marketing/advertising purposes and just keep promoting the products with every story ad post. However, it will do more harm than good.
For this reason, you need to create content that your audience actually wants to see. The best way is to opt for the 1-in-7 rule, which means one advertising-related post in a week along with six regular posts (just for engaging the customers). It’s important to interact with the audience, share some packaging-related facts and articles, and ask them for suggestions. In simpler words, interact with brands rather than just promoting your packaging brand.
Add Links To Posts & Stores
We are sure that you’ve an official website for your packaging brand. Well, now is the time to broadcast the website everywhere to show off your professional side. It doesn’t matter how many stories and posts you add to your social media platforms, don’t forget to add the link to the official website. It is a very subtle form of advertisement and yields positive results. In fact, it can also lead to more sales!
Building Community
Every business has a specific audience base, and the most engaging ones tend to become the community. For this purpose, you have to work on engaging the audience and keep them interested in the offerings rather than just increasing the follower count. However, once you build the community, make sure that you value them because it’s crucial for retaining them.
Keep in mind when your community feels engaged and cared for, they are highly likely to share your social media posts. If you work on building the community right, it’s possible that you won’t need any paid advertisement at all.
Content Calendar
There are times when creating accurate advertisements posts is necessary, but when you do it in a rush, it could yield negative or no outcomes because the quality is low. To eliminate these issues, you can design a content calendar as it helps organize the social media posts and schedule them. As a result, deadlines will be met, and you won’t be bothered with post repetition or quality errors.
To summarize, promising results are only captured when you remain consistent. So, try out these ways to promote your packaging brand on social media for a few months and watch your brand flourish!
