Subscription services are a trend that is steadily gaining momentum and eventually deserves the trust of even the most conservative. Businesses are increasingly turning to such services because it is obviously convenient, cost-effective, and speeds up work. And the concept of subscription itself fits coolly into the dynamic style of modern life and the economics of shoring.
Design by subscription is a package deal for those who want unlimited access to the services of a graphic or web designer for a certain period.
We at Hallwil agency provide design services on a subscription model.
Who the design subscription is right for
Startups. A subscription gives you the opportunity to bring in digital design professionals from the outside. This means that a company that uses such a service may not have its own staff of designers at all. This is especially true for small startups that have many design needs, but few resources to train their own design team.
Large companies. Even if such a company has its own design department, a subscription can relieve the core team by taking over some of the tasks. Attracting an outside contractor also allows you to get a fresh perspective on current projects, since design studios cooperate with different clients, and therefore their specialists have a very broad competence and a deeper understanding of trends and the market in general.
For entrepreneurs and small businesses. Design-subscription allows you to delegate design work completely, or even to implement a large scale project with an external contractor, and you will not have to distract from the development of the main product and the solution of strategic tasks.
The main benefits of design by subscription
The expertise and experience of an external design team allows you to avoid making typical mistakes, solve your product and design problems faster and use limited resources more efficiently in the early stages of the company’s life.
Subscription saves not only resources, but also the client money. By getting the service from an outside contractor, the employer reduces the cost of payroll and taxes, necessary equipment and licensed software. It also eliminates the need to keep an in-house designer and art director on the payroll to manage the team and build work processes.
If a designer goes on sick leave, takes a vacation, or quits his job, we will find a replacement, and work on your projects will not stop, because we have a large team of professionals.
Examples of design services by subscription
As you can understand, there are many types of businesses to which the design subscription format is relevant.
Large companies, even if they have their own design department, may need to develop advertising banners, product pages, and weblinks when developing a new project. This is how Skyeng approached us to speed up their website design processes. We helped this project to put together an interactive quiz for cold traffic in a short period of time.
Entrepreneurs who often present and sell their services to a large number of clients need to quickly develop presentations and Pitch Deck.
The customer gets unlimited access to the designer’s services for a month. He can make any number of new requests, as well as make any number of changes to old tasks. We give all the source files and perform most types of work within 1-2 days.
The subscription format usually includes the most demanded services in digital design. However, it does not include complex types of work at the intersection with other specialties, such as:
- 3D / CAD / HTML / CSS / HTML5-banners development;
- creating a marketing strategy;
- complex artistic illustrations;
- fillable or interactive PDF documents;
- complex photo manipulation;
- digital painting and gaming resources;
- 3D/CAD projects;
- programming, coding or development;
- naming and slogan creation;
- content writing or manual typesetting (rewriting text from images, making up headlines, copywriting).
The most common questions about design subscriptions
What does “unlimited” design mean?
It means that the client can assign as many tasks to the designer as he or she wants. When you buy a subscription, each client is assigned one designer, who takes on tasks in turn, agreeing on deadlines with the client. There can be many tasks during a monthly subscription, but they are all evaluated by deadlines and queued up.
How long does it take to complete the job?
The turnaround time depends on the size of the task. A picture for an advertisement takes 1 business day, a presentation of 10 slides takes 2 days, and a webpage can take from 5 to 12 days. The exact timing for each task is in the subscription terms and is stipulated additionally with the designer when issuing the ToR.
Is it reasonable to subscribe if I need only 1 banner right now?
No. Subscription is good for complex projects or when you need to create graphic content continuously. If you have a one-time request, it’s better to pay a one-time fee.
Can I subscribe only for months when I have a lot of work for you?
You can subscribe for one month for the first time to get to know us and understand the format. Then subscribe for a minimum of 3 months – this allows us to plan resources and deliver cool results on time.
What happens if you end up with too many design orders on your subscription?
We allocate resources in advance, so that a particular designer is assigned to a particular client.
If a client has an objectively large order that cannot be completed within the framework of one monthly subscription, we will offer to work on it within the framework of the service the client needs. For example, if you need to create an interface for a complex SaaS service, a separate UX/UI design service will have a project team assigned to it.
Have you used the design service by subscription? What did you like and what didn’t you? Share your experiences or ask questions in the comments, we’ll be happy to discuss.