As a business owner, it will work in your favor to use innovations to grow this 2020. As business moves more towards implementing new ideas and processes that provide sustainability in the long run, finding what these innovations are will only work in your favor.
How you choose to implement them is up to you, but what we will do is give you an idea. That’s why this article will be your guide for business innovation this 2020.
Don’t go anywhere as we’ll start right now.
1. A Website Is A Must
What this pandemic has taught us is that businesses with websites are more likely to survive than those with only physical stores or offices.
Nowadays, it seems everyone is more willing to do business online than face-to-face. And that’s precisely why your business needs a website.
According to a B2B research paper, nearly 60% of US small businesses have websites. This is a major improvement from last year’s 54% and the number is only going to go up.
But a website isn’t that straightforward to own. You will need developers and designers to create the functionality and look. Thus, you will need to catch up on your competitors if you don’t already have one.
2. Create An Email List
You cannot be a business if you don’t sell a product. But your products need to somehow reach your customers. And what better way to do it than to launch your very own email list?
An email list is when customers willingly give you their email for the chance of receiving discounts, new products, and anything of the kind through email.
Email lists are found to be an excellent way of increasing sales, and you have to create one.
3. Integrate Website Analytics
Long gone are the days when businesses can do very little analytics on their own and would have to rely on third-party software to do so. But we’re now living in an age where not doing analytics is considered as a missed opportunity.
You can monitor every website’s analytics through Google or other third-party software. The best thing about it is that Google Analytics is a free tool designed to help out website and business owners keep track of who visits their website, how old they are, what their gender is, where they spend most of their time on, and anything of the kind.
Integrating website analytics will tell you exactly who your audience is, which enables you to perfect your campaigns.
4. Use Social Media To Your Advantage
Much can be said about new innovations, but this one probably supersedes all previous. Social media is an important player in the business landscape.
There isn’t a more powerful tool to get you the desired audience with very little in terms of a marketing budget. These platforms, such as Facebook, Instagram, and Twitter, among others, are the ones you should be using to get to the people you want.
The reach of these platforms is so big that every brand imaginable has some presence on them. Facebook is great when it comes to connecting with huge numbers of people, while Instagram is an even better way to connect with a younger and more energetic audience. Twitter is also quite popular, but people rarely sell on this platform.
Instead, Twitter is best for growing your brand and making yourself a household name on people’s live feeds.
And these platforms are great for promoting your very own new innovation. Inventing something new that will better humanity of the way how people do business has the potential of being a life-changer.
So, if you need any sort of help with how to turn your idea into reality, then make sure to click here and know more about Invent Help.
5. Create A Client Loyalty Program
Loyalty programs are very popular and chances are you’ve been a part of one. These programs enable businesses to create an incentive for their customers to do more business with them.
Instead of the usual boring process where the customer gets nothing in return, a royalty program creates milestones that your customers can hit and get rewarded for it.
Let’s say that your business sells clothes. Well, a royalty program might reward your customers for creating an account. You might give them some coupons or offer free shipping or you can try any number of things.
This might not sound that innovative, but trust us people love royalty programs.
6. Affiliate Marketing and Using Influencers
You might be familiar with affiliate marketing, but how about using influencers to grow your brand?
Both are excellent and both work to a massive degree. For starters, affiliate marketing is when other people or businesses promote your products in their stores. This works both ways as the affiliate marketers get a percentage of every sale created through their website, while you get the rest.
Influencer marketing works differently. Influencers are people on social media that have the power to influence other people.
These are usually Instagram accounts that have millions of followers. They’re not cheap, but they will give you the desired outcome. You’re supposed to “hire” an influencer and have them promote your product or brand. The thought process behind it is that these people have loyal followers that will do anything the influencer says.
And if that means making sales, then why not give it a try?
7. Use Personalized Messaging
Personalized messaging can mean any number of things. It can mean writing back to everyone that DMs you on social media, or it could mean sending personalized emails to your clients.
Either way, personalized messaging is the next step a business should take to turn customers into loyal followers.
There are dozens if not hundreds of ways how you can use innovation to your advantage and grow your business in 2020. While these are some of the ways you can do it, the potential of uncovering something cool and innovative can separate your business from your competitors.