When you think of establishing or enrolling your child in a good school, the logo might not seem like much initially.
However, not designing a school logo is a huge mistake. It reduces the brand value and makes the school look incomplete.
On average, it takes designers about 10 to 20 hours to complete a logo, and a lot of sweat and hard work goes into these designs.
So if you’re wondering why school logos are important, this article gives you all the answers you need!
1. They grab attention
So, the biggest reason why you’ll see schools having their own logos is to grab attention.
In today’s fast-paced world, people tend to forget information quickly. But a logo helps them to remember the school’s name, motto, and design.
Moreover, parents often judge a school within just a few seconds of seeing its logo and the building.
If your school has a solid logo that looks impressive and neat, then you can easily convince the parents of your potential students and clients that your establishment stands out among others.
2. They give more information
The second most important reason for your school to have its logo is to convey basic information about your school.
You can’t find years of education and other activities in your school in a small logo, but the basics should all be there.
For example, your logo can contain the initials of your school’s name, along with the color palette of the school building. This will let interested parents know about the school’s foundation and values.
3. They foster brand loyalty
As your school grows, more and more people will start to get familiarized with your logo.
This is another reason why you must have an impressive logo, both on the front wall and gate of the school building and on the products used in your school, like exercise books, badges, uniforms, bags, and so on.
This familiarity will create an impression that parents can enroll their children in a place where education will be a top priority.
A good logo, thus, creates trust and lets the parents know that this school will develop their children for the future.
4. They symbolize protection
Any concerned parent will tell you that school is one of the first places where their children learn about safety and protection.
This is why you’ll see most schools having a shield symbol somewhere in their logo.
If you also want your clients to be assured that your school will harbor student protection in all forms, then having a shield on the logo is a good idea.
Even a shield with an open book symbolizes protection and knowledge.
5. They symbolize strength
School logos that feature animals in them also carry a deep meaning.
For example, a horse represents strength and agility, whereas a lion represents royalty.
So depending on the core values imparted to your students, you’ll have to choose the animal accordingly.
In many cases, the school mascot is also represented on the logo and the school colors.
Careful consideration is given to the choice of the animal since, many times; some animals may be perceived negatively.
6. Students can build their identity
It might sound surprising, but students, especially ones enrolled in the lower classes, familiarize themselves with the school’s logo to build an identity around it.
If the logo is impressive and strong, students will naturally feel proud of their school.
Imagine pupils from your school representing your institution at a competition or event.
Once they hold the school’s flag with the logo on it or wear the official school badge, they will show off their school with pride and joy.
7. Your audience will look for it
Believe it or not, your school logo is the first thing any interested parent, student, or staff will look for.
Even if your school itself is very reputed, you need to have a proper logo designed by a professional using education logo maker software.
As mentioned, it should be on the front and center of all the marketing materials, such as school bags, copies, P.E. kits, and prospectus.
Your audience expects the logo to be as prominent as possible so that it stays on their minds.
8. You can stand out from others
As mentioned, the education business is fast-paced, and with good reason.
But what do you do when several good schools compete for the best student pool?
You can separate yourself from the crowd by marketing an impressive logo!
For example, there may be many schools in your area, but yours only uses eco-friendly products.
So use this as a strategy to reach out to others by incorporating your uniqueness on your school logo.
9. They showcase academic performance
Suppose your school has developed the future of many students who have scored well in various academic and extracurricular competitions. In that case, you’ll want to show that to prospective parents and clients, right?
But it might be tough for you to go around telling everything about your school’s strengths.
On the other hand, if people simply see the school logo, they will instantly recognize your school and realize that yours is where so many students found the opportunity to excel.
10. They bind the students together
Lastly, a school logo is also a great way to bind the students together.
No matter how many groups there are within your school, everyone will ultimately be an alumnus of the same institution. This fosters a sense of respect and pride in the students.
And this sense of belonging gradually creates a safe space where every student can work together and produce great things regardless of where they come from.
A good logo shows that even though every student is different, they are all united.
Over to you…
A school logo may not seem your first priority, but it has several important features you need to be aware of.
If you’re confused about how to print a suitable logo for your school, contact a logo designer today!